We’re proud to officially share our partnership with Joma Sport, one of the world’s leading sports brands — and a brand whose values align seamlessly with the Melp Foundation’s mission to prioritise mental health in sport, schools, and communities.
Why this partnership matters
At the Melp Foundation, we believe that mental health is just as important as physical performance. Across schools, grassroots clubs, and elite levels, athletes face growing pressure — not just on the pitch but in their daily lives. That’s why we are passionate about working with top brands who share our understanding that sport should always be about more than results. It should be about resilience, balance, confidence, and connection.
This is particularly vital in women’s sport, where players often face barriers such as reduced access to resources, less visibility, and fewer tailored mental health support services. Through partnerships like this, we can change that. Together with Joma Sport, we are creating opportunities for women and girls to not only participate, but to thrive — knowing that their mental wellbeing is seen, valued, and supported.
About Joma Sport
Founded in 1965 by Fructuoso López, Joma Sport has grown from a Spanish family business into a top ten global sports brand. With a presence in over 140 countries and sponsorship of more than 300 professional football teams — including Villarreal CF, Brentford FC, RSC Anderlecht, TSG Hoffenheim, and several national sides — Joma is recognised on the world’s biggest sporting stages. At the Paris 2024 Olympics, 15% of athletes competed wearing Joma, setting a new record for the brand.
Despite this international presence, Joma has never lost its family-driven ethos. Its vision, “All for Sport”, reflects the belief that sport should be open, accessible, and empowering for everyone, regardless of age, ability, or background.
A shared vision: amplifying mental health in sport
In their own words, Joma say:
“Partnering with the Melp Foundation aligns seamlessly with Joma’s values and vision. Sport is not only about performance — it is about wellbeing, balance, and resilience. By collaborating with the Melp Foundation, Joma can amplify the message that participation in sport supports mental health, strengthens communities, and creates opportunities for individuals to thrive both on and off the field.”
This alignment is powerful. By standing alongside Joma Sport, the Melp Foundation gains the ability to reach wider audiences, amplify our campaigns, and extend the message that mental health belongs at the heart of every sporting conversation.
Brand alignment is not just about shared values — it’s about impact. When a global brand like Joma champions the work of a grassroots-focused foundation like Melp, the message travels further and lands stronger. It creates a ripple effect: more young people reached in schools, more grassroots athletes supported, more women empowered to step onto the pitch with confidence. Together, we can launch our support to new heights.
Looking ahead: Mindful Miles 2025
We are delighted that Joma Sport is also a key sponsor of our Mindful Miles Fun Run 2025, taking place on 1st February at Edenbrook Country Park, Fleet. The event will bring together families, schools, clubs, and communities to celebrate movement, connection, and wellbeing at the start of the year.
This event reflects everything our partnership stands for: accessibility, inclusivity, and mental fitness through sport. With Joma’s support, we can inspire even more people to embrace the benefits of physical activity while shining a light on the importance of mental health.
Moving forward together
The Joma Sport x Melp Foundation partnership is more than a collaboration. It is proof of what happens when global influence meets grassroots purpose. Together, we can amplify the conversation around mental health, empower women and young people, and ensure that sport continues to be a force for stronger minds, healthier communities, and brighter futures.
With Joma by our side, we are not just moving forward — we are moving further, faster, and with greater impact than ever before.